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Web site effectiveness blog
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Helpful tips to make your website more effective from Rick Whittington Consulting, Richmond, Virginia
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Case study: How Virginia Blood Services is getting results with social media marketing
A few months ago, I received a direct message on Twitter from Richmond-based non-profit Virginia Blood Services. They were looking for “influential” social media participants to get the message out about their VBS Blood Lifeline campaign. Having participated in their campaign, I thought it would be interesting to study how this non-profit is using social media [...]
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Henrico County Economic Development Authority website launches
Economic development organizations face the interesting challenge of presenting compelling data for consultants while showcasing a region?s vibrant lifestyle for companies and their employees.
The Henrico County Economic Development Authority needed to do just that, while creating a friendly browsing experience. Toney Hall, Henrico County EDA?s Director of Marketing, recalls their challenge. ?We wanted [...]
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Don?t ruin your web project by making this mistake
I came across an interesting article in my RSS reader last week, and since it?s a sales blog, the headline instantly caught my eye — Seemingly Little Mistakes That Cost You Big Opportunities. When reading the section about ?doing a poor diagnosis or needs analysis,? I couldn’t help but think about how the same mistake is [...]
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Porter Realty website launches
Porter Realty has been a pillar of the Richmond, Virginia business community since 1965. Forty-five years later, the family-owned company still embodies its founding principles of market knowledge, vision, creative thinking and an optimistic outlook toward the future. The Porter brothers deserved a website that reflects nearly a century of experience in the Richmond industrial [...]
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Facebook deals big blow to small businesses
If your company wants to have a nicely-designed custom landing tab for non-fans on Facebook, you?ll now need at least 10,000 fans or be working with an advertising account manager (you?ve got a large ad budget).
Facebook used to offer businesses the option to custom-design a tab especially for non-fans. As the page administrator, you had [...]
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GRP wins gold at the Richmond Ad Show
When we started work on the Greater Richmond Partnership web site last year, we knew the site’s award-winning history and aimed to restore it to that status. Success was realized last Friday night when the Greater Richmond Partnership web site won Gold in the Interactive (Complete Websites) category in the Richmond Ad Show.
Until recently, our work has [...]
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Test your web site on the iPad
With the release of the iPad this past weekend, many web design companies and consultants like us are scrambling to test client web sites on the iPad. Here’s an online application that lets you see your web site on the iPad and what you need to look for.
To see your web site on the iPad, [...]
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How landing pages improve your online marketing
When I talk to marketing prospects, the conversation eventually turns to landing pages. “Landing pages” are often confused with pages that anyone can see on your company web site, like the homepage.
This blog post focuses on what a landing page is and how it’s almost always better to use them in your online marketing efforts.
Using [...]
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Optimizing your e-commerce site for the window shopper
I?ve written quite a bit about conversion rates on this blog, but the fact is that most people that visit an e-commerce web site have no intention of buying. They are window shopping. Optimizing your web site to increase your conversion rate is very important, but you can?t forget about optimizing for the 70-80% of [...]
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Marketing lead generation tip: Using contact forms effectively
Lately, I?ve been thinking and reading a lot about marketing lead generation. For many companies, the economy has really caused slumping sales. Some are responding by stepping up their sales efforts, and the most intelligent companies are improving their web sites to generate more leads.
There’s one simple yet often overlooked step your company can take [...]
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