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by : admin Website Design

Multi-Level Marketing System and Its Benefits – Explained

 

Want to dive into the vast sea of MLM but don’t know what it is, how it works, or what are the benefits? Well, then you are in luck because we will explain all of these things in this guide. Read the content below, and you will have a precise idea by the end of this guide.

What’s Multi-Level Marketing?

It is basically a distribution business model that many companies leverage to get their products out into the market and directly introduced to their customers. Instead of going for the typical routes of offering the products to customers via an online store or a physical retail shop, they get help from sales reps to promote and sell their products.

The sales reps buy the inventory and sell it in their own way, like in person or online. The sales reps are not considered as employees; instead, they are the owners of their business because they are basically purchasing the product and reselling it.

The aspect of ‘multi-level’ means that the sales reps get their own sales reps, train them, and help them start their business selling the same products. This way, they earn a commission when the sales rep under them make sales.

How Does MLM Work?

It’s pretty simple. Let’s suppose someone named Sam starts his own MLM Company, and he has bought some great products to sell. Now, whenever he sells them, he obviously earns a profit. However, to further increase his income, he hires sales reps; Marty and David. He trains both of them and educates about the products.

Now, these two guys purchase products from Sam and sell at a profit. A small chunk of their profit will go to Sam as a commission because he brought them into the business and taught them everything. Now Marty and David can further hire their own sales reps to increase their incomes and the process will be repeated. Here are a few main terms you should know about MLM:

  • Sponsor:
    The sales rep who recruited another salesperson will be his sponsor, he will train and educate the new rep and earn a commission when he makes sales. In the above example, Sam is the Sponsor.
  • Recruit:
    The person who is recruited by the Sponsor, Marty and David are recruits.
  • Downline:
    All the recruits that are brought into the company below a sales rep. So in above example, David and Martin and all the sales reps they will recruit will be Downline to Sam.
  • Upline:
    It’s the opposite of Downline, all the sponsors who came before a recruit are Upline; Sam is Upline to Martin and David and their recruits.

What Kind of MLM is Legal?

Many people are scared of getting into MLM because they have heard horrible things where people lost a lot of their money, and to be honest, they are not wrong. The problem is that when the sales reps get greedy and try to sell every kind of product, even if they are not good ones and focus on hiring recruits irrespective of their skills then the MLM turns into a scam. People who come in the last usually lose their money this way. So the ingredients of a legal MLM are:

  • Excellent quality of service/product
  • Focus on sales instead of blind recruitment

Remember, the money primarily needs to be made from the sale of quality products rather than form the recruitment of other people. This is the crucial factor that makes the MLM legal.

Benefits of MLM for Your Business:

As discussed above, you will be provided with tons of insights regarding how your campaigns when and also which leads are the best. It can even rank leads and give them scores based on how they performed.

So the next time, when you are creating another campaign, you can use this data to better prepare yourself, and instead of wasting time on unimportant leads, you can follow quality ones. This can help you turn your sales funnel into a money-making machine.

Benefits of MLM for Your Business:

  • Increase in Sales:
    One of the main benefits of MLM is that many businesses prefer it because of fast paced sales. So you can have some pretty good clients and won’t run out of business if you maintain a good standard.

    Furthermore, if you promote god quality products, more people will be interested in joining you as sales reps.
  • Low Risk:
    There will always be risk when it comes to opening up a business. However, the level of risk is minimal with MLM because you will not need high capital to get started. Just some initial amount to get a few pieces of products to sell, have a customized system for MLM developed from a software development company for your ease and that’s pretty much it.

    It all comes down to your marketing skills, the more you sell, the more you make and the more sales reps will come to you.
  • No Need to Hire Anyone:
    The beauty of MLM is that it is a self-sustaining model where the people selling products under you will earn their own bread and butter and you will get a small amount of commission from them.

    Meaning not only you don’t have to pay them; they will pay you back instead. This is a great way to earn pretty good residual income without much overhead costs.
  • Live with Freedom:
    People who do legal MLM can go to any part of the world and run their business from there. You don’t need a brick and mortar institute especially.

    Just having an MLM software or web application will help you keep tabs on inventory, sales and commissions.

Over to You:

If you are ready to dive into the sea of MLM and build a legit and legal business that sells quality products and become a reason for jobs for many sales reps then you can start with our help. We provide MLM software development service where we can do both; either make a customized system or do a clone system of a tried and tested MLM software.

 
by : admin Website Design

Software Security And Firewall – 5 Must-Have Security Levels

 

So you are getting your software developed but worried that it might become a victim of attackers and hackers? Every business owner that relies on software for most of their work and data storage is afraid of data leaks that can put them and their customers in jeopardy. However, if there are hackers, then there are security measures as well that you can take to protect your software.

Whether you are getting a customized or a clone system developed, implementing safety features is a MUST, so you don’t fall victim to the hackers waiting to get access to your personal data. Have a look at the 5 levels of security you need to protect your software below:

5 Must-Have Security Levels in a Software’s Customized Systems:

  • Script Variable and Parameter Passing:
    When you set passwords in your server or database for your employees to access, you need to be very careful about their encryption. You don’t want those passwords to be discovered by anyone, or else, it can result in a security breach.

    The problem is that by default, the passwords will be saved as ‘plain text’ in the scripts so when you enter the password, it can quickly be caught by someone with a bit of knowledge in coding. The password goes to the bot for authentication and if it is not encrypted, it can be read during the transit.

    So the basic step of securing your password is by encrypting the string value using PowerShell which obfuscates it and protects from people with wandering eyes. A professional software development company can help you with the security of not just your password but also the username so both of them are well protected from prying eyes and hackers.
  • Cloudflare and SSL Certificate:
    Even if you have secured the password and user id, it is still going to be vulnerable because advanced hackers can use SQL Injection to access the database of your software. The SQL injection allows attackers to change the queries made to the database which means they can easily view data, modify it or delete it which can cause changes to your app’s content or make it behave differently.

    This means things like passwords, personal user details and credit card information of app users stored inside can be compromised and used by attackers. This can even result in heavy lawsuits against you. So to protect yourself and the users of your app, you need CloudFlare set up. It basically protects your app against attacks like SQL Injection that can result in a data breach.

    Furthermore, you can get an SSL certificate for your app which will add an additional layer of security during the exchange of information between users and the app. This is especially necessary for ecommerce apps where the transfer of credit/debit card information happens every day. According to GlobalSign; 85% people avoid shopping from platforms that are not secure, so getting an SSL certificate is a must for you.
  • Hide the Origin IP:
    Once again, CloudFlare will help you here. You will have to ensure that your original server’s IP address is not exposed to the public. Because if it is, then it will make the job of hackers a lot easy. They can just directly target your server and send requests from different machines or bots and take the server of your app down. This will obviously result in your app not being available to the end-users and you will lose business.

    So we suggest that you use the ‘Orange Cloud’ feature of Cloudflare to add layers if front of your origin IP and not leave it exposed to hackers.
  • Security Settings in Server’s Operating System:
    This is something you need to do to secure your servers from anything that is being downloaded from the internet. A lot of viruses can be installed in the servers without you knowing and they can then disrupt your whole server database or steal important data.

    Till now, you were doing things that protect your servers from external factors like attackers and hackers but what if a virus escapes all of these things and enter in your servers? Well that’s where the firewall will protect it.

    You need to enable the Firewall system in your server’s operating system and regularly update it to ensure full protection against existing and upcoming threats.
  • Hardware Installation:
    Everything we were doing till now was based on software and applications, but if you want to add a final security layer to your software’s servers then getting a physical firewall is mandatory. It is a device that is connected to the network and positioned between the computer and the uplink.

    It will inspect the traffic that enters or leaves the server computer and grant or deny access based on its credibility.

 
by : admin Software, Software Customization, Website Design

WordPress Hacked Prevention

A beautiful WordPress website is good but it is not excellent if it is vulnerable to hacks and malicious attacks. Your WordPress website needs the correct and proper care and attention from you to make sure everything is safe and in good hands. In order for you to understand how your WordPress need and have to be safe, you first need to understand how the WordPress Hacked Prevention.

What happens if your WordPress get hacked?

  • Files which user wants to upload to the server may contain malicious code or PHP backdoors.
  • Files already on the serve, such as your theme files can be modified.
  • Code can be injected into your WordPress database.
  • Users with administrative privileges can be added to your WordPress database.
  • Numerous post and pages can be published containing spam code.
  • Your site can be redirected to malware and malicious site.

Prevention is better than recovery.

Prevention is always better than recovery. It is important to prevent the hack from happening rather than recovering the hacked site. We need to focus on how to prevent these heinous incidents from happening to ensure the data and safety of our WordPress site. How to do that? Here are some of the alternatives:

  • Make sure your WordPress is running the latest version of WordPress.
    • Running the latest version of any software is the most important part in making sure the software is protected carefully and all the security measure are up-to-date.
  • Running the latest versions of plugins and themes.
    • Plugins and themes can be a threat to your WordPress thus ensuring that the plugins and themes used are up-to-date and is not vulnerable to hacking and virus is also as important.
  • Choosing the right plugins and themes.
    • When using WordPress, plugins and themes ease the process of developing a nice and usable WordPress site and due to that, making sure the plugins and themes chosen is of high quality and is the right one for your site to ensure that hacking is close to impossible.
  • Remove inactive or ghost users.
    • In preventing hacking from happening, removing all possible factor that may lead your site to been hack is the approach users have to take. That includes removing the inactive or ghost users that can pose a threat to your security and safety.
  • Complex security keys.
    • Safety and fighting against hackers or hacking is an important task thus having complex and unique security keys are vital to make sure that it is hard or impossible for hacking or hackers to do any malicious activities.