Wondering if you should have your ecommerce store developed? Maybe you want to replicate the look of online marketplaces like Shopee using the clone system website and sell from there? Well, you can do these things, but you still need to sell on these marketplaces as well.
This is because the annual sales of Malasia’s ecommerce market jumped by 47% from 2014 to 2017 and expected to further grow at a rate of 24% per year by 2021 (Source).
So this means if you can not only sell from your brand website but also from ecommerce marketplaces and grow your business in the next few years.
5 Reasons You Need Ecommerce Marketplace Besides Your Own Website:
Access to Their Customer Base:
Do you know that in just Q4 of 2018, Lazada received 183 million visits, and Shopee received 147.6 million visits? (Source). This is huge for businesses looking to get more customers and ultimately increase their sales. By creating on your store on platforms like Lazada and Shopee, you will be able to access an untapped market of customers who are purchasing online. Even if you have your own separate website where you sell online, by not working on these marketplaces, you are leaving some serious money on the table.
Plus, as mentioned at the start of this article, the ecommerce market of Malaysia is on track to grow further, and this growth is not going to stop in the coming years. This means if you make a store now, it will grow with time, and you will receive even more sales and customers in the future.
Ecommerce marketplaces like Lazada have their own fulfillment programs as well. This means the hassle of packing, shipping, and dealing with product returns will not be your problem. You just need to send your product inventory to their fulfillment centers, and that’s all, they will pick, pack, and ship it whenever someone orders.
This type of freedom allows you to put your store on autopilot and make money even while you sleep. Although they charge some fee for doing this, the peace of mind and freedom is still worth it.
One of the benefits of selling on online marketplaces is the marketing tools they offer that you can leverage to get ahead of your competition. You can use PPC advertising to put your product right in front of the competitor. When people search for a product that you sell, your product will be on top, which means more chances of getting the sale.
Furthermore, there are make campaigns like Black Friday deals, daily flash sales, and many more that you can enroll in and further grow your sales.
Enhance Brand Visibility:
If you are just starting out on your journey to becoming an online brand, you high brand visibility. And places like Lazada and Shopee offer this kind of opportunity. By using their platform and their credibility, you can entice and attract more potential customers.
This basically means you don’t have to spend thousands on marketing to position your brand in people’s minds. You can just start a store on the ecommerce marketplace and get benefit from their credibility and trustworthiness.
Access to Other Countries:
You are not just limited to selling in your own country when you sell on ecommerce marketplaces. If you want, you can make a store in other countries as well where the marketplace exists, send your inventory to their warehouse in that country, and immediately start selling.
For instance, Lazada allows for selling in 6 southeastern countries like Malaysia, Indonesia, Philippines, Vietnam, Thailand, and Singapore. You can sell in all 6 of these countries if you want.
Why Do I Need My Own Website When I Can Sell on Ecommerce Marketplace?
Now that you realize the benefits of selling on the ecommerce marketplace, you might wonder, why do I need to have my own website? Well, that is because you can channel the customers from those marketplaces to your own brand website.
The benefit for this will be that when people start buying directly from your website, you won’t have to pay fees that you do when selling on ecommerce marketplaces. So you will have more profit per sale. Plus, you can build your own customer base using social media and get more sales on new products.
Over to You:
You can have your own customized system of ecommerce website developed and also an ecommerce app from a software development company. But if you go just one step further and also start to sell on ecommerce marketplaces, you can have access to a bigger customer base.
Plus, you can eventually get the people buying from you on the ecommerce marketplace to visit your website and grow your personal customer base.