Are you wondering how to give wings to your app downloads and see the numbers fly high via social media marketing? Well, then the good thing is that you have discovered this page.
Once you have found the company offering top mobile app development in Penang, and have created a perfect application, your next step is marketing.
We will tell you some of the best and most practical tips for getting your app noticed by your audience and increase your revenue. So with that said, let’s move to the real-deal below:
Effective Social Media Marketing for Your App – 5 Practical Tips
1. Identify The Platform For Your App:
Yes, you can promote it on all platforms, but if you are on a limited budget, you should start marketing with the platform where a majority of your audience hangs out. If your app resonates with youth, Snapchat, and Instagram are your go-to platforms.
Similarly, if the app is for the general age group, Facebook is best, and if it is for professionals, LinkedIn and Twitter will be more suited.
By starting with the platforms where the majority of your audience is present, you will be able to reach more people in less budget.
2. Leverage the Power of Paid Ads:
According to the Think with Google; 49% downloads for mobile apps come through social media ads, astonished? Well, that is true and works for most companies as long as they have a well-designed app by a top software company in Penang.
You can make an attractive video ad showing the use of your app for solving a particular problem. And if you target the right audience, they will definitely be interested in at least trying the app out and see if it really helps them.
Just keep in mind that you need to have solid app design and a precisely targeted campaign to be able to get people to install and love your app.
3. Influencer Marketing Works Wonders:
Collaborating with influencers allows you to present your software or app to their audiences and get it positioned in their minds. According to Twitter, 40% of users purchase things directly recommended by an influencer they follow.
However, we suggest that you select and vet the influencers carefully because some can have artificially inflated followers and you might not get the level of engagement you were hoping for. Secondly, the influencers should resonate with your app; for instance, a fitness app should only be promoted by fitness influencer, not by a chef.
Ask the influence regarding the proof of engagement, and once you are satisfied, then ask them to endorse your app via videos based on its real-life uses. Just make sure that your app really does what it claims, and a good company offering mobile app development in Penang should help with that.
4. Promote User-Generated Content:
Now that we are done with the advertisement part, you should start seeing an increase in your app users, and people will start following your social media profiles. This is the time to leverage UGC (user generated content), and you can do that by encouraging people to send you photos and videos of them using your app.
You can run a campaign where the most liked UGC will receive a gift and that will motivate them to make content. As per the report by a marketing firm, Neilsen; a whopping 90% of the customers listen to recommendations made by peers making UGC one of the best ways to get more downloads.
The main goal of the user generated content is to show how your app has improved people’s lives or solved a problem they were facing.
5. Get More Reviews and Ratings:
According to Think with Google; 60% of people believe ratings and reviews are very important when deciding on downloading an app. So we suggest that your app should be designed by a top company offering software development in Penang.
This way, there will be no bugs in the app, and its interface will be very user-friendly. These things will compel your users to leave positive reviews on your Google/Apple store pages as well as social media profiles.
And the higher number of positive reviews and ratings you have, the more credible you will appear, leading to more sales.
5. Get More Reviews and Ratings:
We not only offer the top services for web system development in Penang. Our spectrum for services includes lots of valuable offerings. Here at Maple Creation, we also offer superior class service for mobile app development in Penang.
From easy to use UI to a satisfactory UX, we can handle everything so your app can crush it in the marketing phase. Get in touch with us today to get started on crafting your masterpiece.